Our journey began with PT Insera Sena in Sidoarjo, Indonesia, starting as a small business. As one of the few global bike brands owning our manufacturing facilities, we've maintained quality across the entire process since 1989—from hand-welded frames to assembling facilities. But we're more than a bicycle brand and manufacturer. We believe cycling transforms lives, inspiring pride, passion for technology, and love for craftsmanship. We innovate by breaking rules and forging our own path. From our 6-hectare facility and dedicated riders, we craft nearly a million bikes annually, owned by millions worldwide