Deskripsi
Responsibilities
Manage and lead the marketing team.
Work closely and collaborate with multiple stakeholders and teams of the Marketing department.
Aid in the creation of Strategic and Creative briefs to align User Acquisition targeting and marketing content.
Set and pursue marketing KPIs toward product and company objectives
Manage, analyze and monitor day-to-day marketing initiatives including but not limited to:
Platform-based user acquisition reports (Facebook, Google)
Marketing content performance reports and analysis
Liaising with platform partners and external marketing partners
Managing quarterly, weekly, and daily campaign budgets and reporting
Maintaining clear marketing content documentation and file systems
Give direct and actionable insights from raw data, performance reports, and product surveys to the team in brief formats.
Requirements
Minimum 2 years’ experience in a User Acquisition or Digital Marketing role (video game or digital product experience a plus)
Proficient in platform dashboard usage (Facebook, Google, and iTunes Appstore)
Knowledgeable in full 360 marketing campaign implementation, including strategy, media placement, user acquisition, social media, customer relations and public relations
Proficient in the Microsoft Office suite with particular emphasis on Excel, Powerpoint, and Word
Strong strategic and analytical, interpersonal, public speaking, creativity, and organizational skills
Experience or familiarity with mobile gaming, PC & console gaming
Knowledgeable in live-service operations, games-as-a-service, and freemium business models a plus
English proficiency preferred
What you get while working with us…
In addition to competitive remuneration and extensive benefits we offer:
Standard Package: competitive rewards, religious holiday allowance (THR), and insurance coverage (BPJS Tenaga Kerja, BPJS Kesehatan, private insurance*).
Device and software: capable devices and relevant software licenses to support our high-performance team
State of the art office space: with facilities to support the collaboration of over 300 Crews, amenities like gym and tatami room, and additional perks like free lunch & coffee, shuttle services.
Work hour flexibility: each team can arrange their own WFO schedules, with semi-flexible working hour and replacement hours.
Paid overtime: we do not condone nor encourage overtime, but we will offer fair hourly compensation should overtime is needed
Annual, special paid leave, and claimable: in addition to the regular paid leave, we have paid leave for special occasions (paid sick leave, menstrual leave, marriage leave, maternity and paternity leave, bereavement leave, etc). Every February, Crews can also cash out their unused annual leave from the previous year.
Learning and development: mentoring by experts in the game industry or respective fields; premium access to learning materials, regular knowledge sharing sessions, plus tailored personal development plan.
Career growth transparency: our culture provides room for Crews to grow indefinitely based on continuous feedback and recognition, with fair promotions, raises, and role transition to help our Crews reach their full potential.
Job security: high-performing talents could get a fast-track to a permanent employment contract (PKWTT)
Well-being programs: regular wellbeing check-ups, internal team-building activities, and company-wide events to maintain our Crews’ mental health and reduce burn-out risks.
*Limited benefit for grade 5+ non-trainee