Manage various aspects of digital advertising campaigns across various channels, including Google Ads, social media platforms (such as Meta), and display networks, targeting audiences interested in cloud technology and AI.
Create and optimize landing pages, email campaigns, and other digital assets to enhance user engagement and conversion rates, highlighting the benefits of our cloud and AI offerings.
Monitor and analyze key performance metrics to measure the effectiveness of marketing campaigns and make data-driven decisions to optimize performance, with a particular emphasis on ROI for cloud and AI-related initiatives.
Conduct market research and competitor analysis to identify trends, opportunities, and best practices in the digital marketing landscape, focusing on developments in cloud computing and AI technologies.
Collaborate with cross-functional teams, including sales, product management, and creative, to align marketing efforts with business objectives, with an emphasis on promoting our cloud and AI solutions.
Stay up-to-date with emerging trends and technologies in digital marketing, including changes in algorithms and policies on platforms like Meta, and continuously seek opportunities to innovate and improve marketing strategies, particularly in the context of cloud and AI.
Manage Search Engine Marketing (SEM) campaigns, including keyword research, ad copy creation, bid management, and performance optimization to drive targeted traffic and conversions for our cloud and AI products and services.
Provide regular reports and insights on campaign performance, highlighting key metrics, trends, and actionable recommendations for improvement, with a focus on driving growth in the cloud and AI segments.
Requirements:
Bachelor’s degree in Information System, Marketing, Communications, or related field.
Proven experience in digital marketing, with a minimum of 2 years of experience in a similar role, preferably in the technology sector.
Proficiency in digital marketing tools and platforms, including Google Ads, Facebook Ads Manager (Meta), LinkedIn Campaign Manager, and marketing automation software.
Strong analytical skills with the ability to interpret data, generate insights, and optimize campaign performance.
Excellent written and verbal communication skills, with the ability to create compelling content for various digital channels, particularly in the context of cloud computing and AI.
Creative thinker with a passion for innovation and a willingness to experiment with new ideas, especially in leveraging cloud and AI technologies for marketing purposes.
Ability to work independently and collaboratively in a fast-paced environment, managing multiple projects simultaneously and meeting tight deadlines.
Certifications in digital marketing (e.g., Google Ads certification) are a plus, with a preference for candidates with additional certifications or training in cloud computing and AI-related disciplines.
